Who is this partner program for?

Existing mutual fund distributors, IFAs and sub-brokers who want to add PMS and AIF strategies to what they offer their clients.

Why is it called a partner program and not a distributor panel?

Because the two work differently. A panel onboards you, gives you a code and leaves you to it. This is built the other way round: you are empanelled directly with Dezerv rather than through an intermediary, on the same footing as Dezerv's own distribution arm; your client is mapped to you the moment you share their KYC and no Dezerv entity approaches them afterwards; and you get the manufacturing, the technology and a weekly seat with the people running the money. You bring the relationship. We back the business you have built around it.

Which entity will I be empanelled with?

Dezerv Investments Private Limited (Dezerv), a SEBI-registered entity operating as a Portfolio Manager and as an Investment Manager to SEBI-registered AIFs. PMS and AIF are two separate agreements, both with the same entity.

What registrations do I need?

Two, one for each wrapper: an APMI registration (APRN) to distribute PMS, and an ARN to distribute AIF.

Some strategies hold mutual funds. Am I distributing mutual funds?

No. Strategies such as Equity Revival hold direct-plan mutual funds inside the portfolio, but what you distribute is the PMS itself — technically PMS only. Dezerv does not distribute mutual funds.

If I bring a client, does the client stay mine?

Yes. Once you share that client's KYC, they are mapped to your code and stay mapped for as long as your relationship with Dezerv continues. Every later top-up under that client counts to you — including one the client makes themselves through the app, without coming back to you first.

Dezerv sells directly to clients too. What stops you competing with me?

Dezerv runs two entities. Dezerv Investments Private Limited (Dezerv) manufactures the PMS and AIF strategies and is the entity you empanel with. Dezerv Distribution Services Private Limited (DDSPL) is Dezerv's own distribution arm, and until now effectively all distribution has run through it. Dezerv is opening a parallel channel, and it empanels you on the same footing as DDSPL — you are a channel alongside Dezerv's own, not a tier beneath it.

So who does a client belong to?

Whoever brought them. A client sourced by Dezerv's own distribution stays with Dezerv's distribution. A client you introduce is yours from the moment you share their KYC, and stays attributed to you for the life of the relationship. You keep earning trail on that client's holdings regardless of how they transact afterwards.

Who speaks to my client?

You do. Dezerv's team works with you. If you want someone from Dezerv on a client call, we join when you ask us to.

What are the commercials?

Competitive payouts, disclosed in full before you sign. The full fee and payout schedule is shared in writing during empanelment. Your client pays the same rate they would pay Dezerv directly, so coming through you never costs your client more.

How and when am I paid?

As trail, for as long as the client stays invested, with AUM and accrued revenue reported to you on a regular cycle. Payouts are quarterly, settled within 45 days of quarter end, with a ledger showing every detail.

What is the minimum investment per client?

₹50 lakh for PMS and ₹1 crore for AIF, as prescribed by SEBI.

Does the ₹50 lakh minimum apply to each PMS strategy separately?

No. It is met across Dezerv's PMS strategies together, at PAN level. A client could put ₹10 lakh into one strategy and ₹40 lakh into another, or spread it across several, and still cross the threshold once. So the same ₹50 lakh can buy a diversified portfolio spanning equity, debt, listed yield and commodities, rather than a single strategy.

Can a client bring existing mutual fund holdings across?

Yes. Holdings can be migrated into the PMS in-kind, without selling units and without triggering a tax event.

Do I have to sell only Dezerv products?

No. There is no exclusivity, and offering Dezerv strategies does not restrict what else you offer.

Is there a fee to join?

No. There is no joining fee and no minimum commitment to start.

How does a client get onboarded?

Digitally, with standard KYC, through Dezerv's onboarding flow, with your code mapped to the account.

Can I see my clients' portfolios?

Empanelled partners get access to portfolio and reporting views for the clients mapped to their code. Switches, deployments and allocation changes are raised digitally end to end, with no paperwork and no manual intervention.

What are the weekly investment conversations?

A session every Saturday where partners hear directly from fund managers, analysts and investment professionals about what they are doing and why. Past guests include S Naren of ICICI Prudential AMC, Sunil Singhania of Abakkus and Rohit Singhania of DSP Mutual Fund. Recordings are on the Markets Insider by Dezerv channel on YouTube.

What documents do I need for empanelment?

APRN card, ARN card, PAN, GST certificate, Cancelled cheque, along with basic entity and contact details.

Where can I see performance and factsheets?

Registered partners receive current factsheets, performance and the full disclosure documents from the partnerships team.

For Individuals/Corporates managing clients' money through PMS, AIF and MF

Grow your practice with Dezerv.

Partner with Dezerv Investments Private Limited (Dezerv) to offer products across equity, debt, private credit and listed yield — in the form of PMS and AIF.

Digital. One app for your clients, portfolio views for you, and a weekly seat with the people running the money.
Direct. Competitive payouts, with the full fee and payout schedule in writing before you sign.
Discretionary. 10+ investment products open to partners across PMS and AIF, run by Dezerv's investment team.

Most firms take your paperwork and ask you to distribute. We believe your business should remain yours.

You bring the relationships you’ve spent years earning and the book you’ve built over time. We bring the products, technology and capabilities to help you serve those clients better and grow your business.

Your relationship stays yours. Your book stays yours. We help you build what comes next.

No joining fee. No exclusivity. Two minutes to register.

8000+

Clients trust Dezerv

₹17,000+ Cr

Client assets under management

20+ years

of total experience

* Across Dezerv Group entities, including its wholly owned subsidiary Dezerv Distribution Services Private Limited, and covering third-party distribution products. You empanel directly with Dezerv Investments Private Limited, which manufactures the PMS and AIF strategies and manages ₹13,000 Cr of that total. Data as of 31st Aug 2026.

900+
Pin codes: 5
Offices

Bengaluru · Delhi · Hyderabad · Mumbai · Pune

Locations indicate spread, not a complete list.

Empanel directly with Dezerv, the entity that manufactures the strategies. The client relationship stays entirely yours.

Founded by

Sandeep Jethwani, Vaibhav Porwal, Sahil Contractor

Over 20 years each across IIFL and Anand Rathi.

Portfolio Management Services · AIF Category II · AIF Category III

What you get

Three Ds. One partnership.

Digital, Direct and Discretionary. Technology, transparency and a full investment shelf — the three things a growing practice usually has to buy separately.

Digital

Technology your clients can feel.

The experience your clients judge you on is the one on their phone. Dezerv gives you a modern one without a technology budget.

A seamless app experience
Your clients access and track every holding with Dezerv in one app, built for portfolios of this size rather than retrofitted to them.
The complete picture, and the controls
See every holding a mapped client has with Dezerv in one consolidated view, with the reports you need alongside it.
Switches, deployments and allocation changes are raised digitally end to end, with no paperwork and no manual intervention.
A seat at the Saturday webinar
Every Saturday, Dezerv puts partners in a room with the people who actually run India's money — fund managers and analysts on what they are doing and why. You walk into client meetings with a view rather than a factsheet.

What your client sees on the app

Every asset in one place
Topping up in a few taps
Performance at a glance
A team the client can reach

Every holding your client has through you, in one consolidated view.

This week

A conversation with the people who run the money.

Weekly sessions for partners and their teams.

Content you can share

Something to send your clients on Monday morning.

Dezerv publishes openly. Partners use it to stay in front of clients between conversations, without producing it themselves.

Recent episodes

Markets Insider by Dezerv
The weekly Saturday sessions with fund managers and analysts, recorded and public. Send a client the session that answers their question.
Watch on YouTube
The Dezerv blog
Written pieces on markets, portfolio construction and the questions affluent clients keep asking.
Read the blog
Weekly newsletter
Dezerv's newsletter on stories that matter to money — for example, the financial and business impact of sales on India's e-commerce giants.
See a recent issue

Direct

Transparency, built in.

Nothing about the commercials is discovered later. The full schedule is on the table before you sign, and your client is never worse off for coming through you.

Fees declared upfront
The complete fee and payout schedule is shared in writing during empanelment. No discovery after the fact.
Your client pays the same rate
Your client pays the same rate Dezerv offers clients acquired by its wholly owned subsidiary, Dezerv Distribution Services Private Limited (DDSPL). You are never in the position of costing your client more.
Trail, not upfront
You earn for as long as the client stays invested. Payouts are quarterly, settled within 45 days of quarter end, with a ledger showing every detail — not reconstructed on request.
Straight to the people running the money
You sign with Dezerv, the entity that manages the strategies. No layer in between, no one else taking a cut.

Competitive payouts, disclosed in full before you sign.

How the economics work

Your client pays
The same rack rate they would pay Dezerv directly.
You see the schedule
The complete fee and payout schedule, in writing, before you sign.
You earn as trail
For as long as the client stays invested.
You get reported to
AUM and accrued revenue on a regular cycle.

Rates, splits and payout schedules are commercial terms. They are shared in full during empanelment — never estimated on a web page.

Discretionary

One relationship. A wider investment universe.

10+ investment products open to partners across PMS and AIF, spanning equity, debt, commodities, private credit and listed yield — manufactured by Dezerv.

Breadth without the build
Serve a conservative debt allocation and a ₹1 crore private-credit commitment from the same shelf, under one relationship.
Discretionary management, run by Dezerv
The investment team runs the portfolios. You stay where your value is — with the client.
Migrate existing holdings in-kind
A client's existing mutual-fund holdings can move into the PMS in-kind. The minimum is met without selling units and without triggering a tax event.

What you can offer

Asset classes available through Dezerv, by regulatory wrapper
Asset class	PMS	AIF
Equity	Available	Available
Debt & fixed income	Available	Not offered
Listed yield (REITs, InvITs)	Available	Not offered
Private credit	Not offered	Available
Gold & commodities	Available	Not offered
Hybrid & tax	Available	Not offered

10+ investment products to offer. Two wrappers. One partnership to maintain.

Lead ownership

Your client stays your client.

The single question every partner asks before they empanel anywhere. Here is the answer in plain terms.

KYC is the lock
The moment you share a client's KYC with us, they are mapped to you. There is no window to defend and nothing to renew.
No Dezerv entity approaches them
Once that client is yours, no entity of Dezerv reaches out to them to move the relationship. You stay the point of contact — and if you want a Dezerv specialist on a client call, we join at your request.
You earn the trail however they invest
If the client tops up in the app on their own, or sits in a Dezerv webinar, builds conviction and invests more off the back of it, the trail is still yours. Perpetually, for as long as they stay invested.
A channel, not a tier
Dezerv empanels you on the same footing as Dezerv's own distribution arm. A client you bring is attributed to you; a client their distribution brings is theirs.

The shelf

Everything a client of scale asks for, in one place.

10+ investment products open to partners, across five asset classes and two regulatory wrappers. Four that partners and clients usually start with are shown in full.

Equity

PMS · AIF Cat III

Dezerv Equity Revival Strategy
Actively managed baskets of direct-plan mutual funds, run inside a PMS.
Dezerv Alpha Focus Strategy
A concentrated equity strategy.
Dezerv Constellation Fund
from ₹1 crore
A fund-of-funds across boutique Category III equity managers.

Debt & fixed income

PMS

Dezerv Dynamic Debt Strategyfrom ₹50 lakh
An actively managed basket of high-quality corporate bonds.
Dezerv Dynamic Debt Plus Strategyfrom ₹50 lakh
Adds a small allocation to listed AAA REITs and InvITs.

Listed yield

PMS

Dezerv Infra yield assetsfrom ₹50 lakh
Listed REITs and InvITs across power, roads and real estate.

Private credit

AIF Cat II

Dezerv Credit Fund
from ₹1 crore
A fund-of-funds across five institutional private-credit funds.

Gold & commodities

PMS

Strategic Holdings in Natural Elements (SHINE)
Strategic allocation to gold & silver ETFs & MFs for balanced exposure to markets.

Hybrid & tax

PMS

Dezerv SmartTax Balanced Growth Strategy
A diversified multi-asset allocation across mutual funds and ETFs.

One PMS minimum, not one per strategy

The ₹50 lakh PMS minimum is met across Dezerv's PMS strategies together, at PAN level — not separately in each one. A client can hold ₹10 lakh in one strategy and ₹40 lakh in another, or split it across several, and still meet the threshold once.

That means a client can build a genuinely diversified portfolio across equity, debt, listed yield and commodities at the same ₹50 lakh that would otherwise buy a single strategy.

AIF is different. The ₹1 crore minimum is per strategy, cannot be combined across funds, and applies whether or not the client also holds a PMS.

Highlighted strategies are the four partners and clients usually start with.

SEBI prescribes a ₹50 lakh minimum for PMS and a ₹1 crore minimum for AIF. These products are not offered to the general public.

Factsheets for the four focus strategies unlock once you register — it takes a minute. For every other strategy, your Dezerv point of contact will run you through performance and the full disclosure documents. Register to get them

In detail

Four strategies partners and clients usually start with.

PMS · Debt

Dezerv Dynamic Debt Strategy & Dezerv Dynamic Debt Plus Strategy

An actively managed basket of high-quality corporate bonds, for a stable debt allocation that works harder than traditional debt.

What's inside: AA and A+ rated corporate bonds across NBFC, MSME and retail finance. The Plus variant adds a small allocation to listed AAA REITs and InvITs.
Structure: PMS, open-ended, short average duration.
Minimum: ₹50 lakh — met across Dezerv PMS strategies together, not per strategy
Who it's for: Clients who want a debt allocation with a defined credit process.

Dezerv Dynamic Debt Strategy factsheet Dezerv Dynamic Debt Plus Strategy factsheet

PMS · Listed REITs & InvITs

Dezerv Infra yield assets

An income-oriented portfolio of listed REITs and InvITs, built around cash-flow visibility and liquidity.

What's inside: Listed REITs and InvITs across power, roads and real estate.
Structure: PMS, listed instruments, daily liquidity in the underlying.
Minimum: ₹50 lakh — met across Dezerv PMS strategies together, not per strategy
Who it's for: Individuals and corporates looking for income above low-risk assets.

View factsheet

AIF · Category III · Equity

Dezerv Constellation Fund

A fund-of-funds holding a handful of hand-picked Category III equity AIFs — access to boutique managers in a single vehicle, with one set of paperwork.

What's inside: A concentrated set of underlying Category III managers.
Structure: Open-ended, quarterly redemption window.
Minimum: ₹1 crore commitment
Who it's for: Clients of ₹1 crore and above who want curated AIF exposure without running the selection themselves.

Your Dezerv point of contact will run you through current performance, factsheets and the full disclosure documents. Register to get them

AIF · Category II · Private credit

Dezerv Credit Fund

A fund-of-funds across institutional private-credit funds — a diversified, secured corporate-lending book in one vehicle.

What's inside: Five underlying institutional private-credit funds.
Structure: Close-ended, six-year term, monthly payouts, nil performance fee at the fund-of-funds level.
Minimum: ₹1 crore commitment
Who it's for: Clients of ₹1 crore and above allocating to private credit.

Your Dezerv point of contact will run you through current performance, factsheets and the full disclosure documents. Register to get them

Fees

What your client pays, in the open.

That is the same rate a client would pay coming to Dezerv directly. Coming through you never costs your client more.

Dezerv fixed fee for PMS model

1% of the portfolio, a year

Charged as 0.25% of AUM at the end of every quarter.

Minimum investment: ₹50 lakh for PMS.

Your own economics are a competitive share of that client fee. The full schedule is shared in writing during empanelment.

Since AIFs are privately placed products; fees, charges and other key terms are governed by the applicable PPM available to eligible investors.

Trusted by wealth creators like you

What Dezerv's clients say.

“Dezerv brought simplicity and clarity to my investments.”
Pooja Jauhari
Founder & CEO, EMoMee
“I am sure Dezerv will invest my money better than I could”
Brijesh Bharadwaj
Co-Founder, Segwise.ai
“Dezerv delivers returns while saving my time and bandwidth”
Adarsh Menon
Partner, Fireside Ventures | ex-CXO and SVP, Flipkart
“I recommend Dezerv for its quite consistent performance”
Atul Dalmia
Chairman & Managing Director, Rubamin Pvt. Ltd.

Companies where Dezerv's clients work. Logos used for representative purpose only.

What your clients are already asking

These conversations are already in your book.

Dezerv hears these from clients before they come on board. You hear them first — and today most of them need an answer you cannot manufacture yourself.

Every one of these is a PMS or AIF conversation. The shelf Dezerv manufactures is how you answer it without building it yourself.

“I do not have the time”
“My investments are too complex to manage alone”
“Curious about new investment options”
“Looking for tax optimisation”
“Nearing retirement age”
“Planning for my child's future”
“Sudden wealth. Now what?”
“Cash sitting idle in the bank”
“Moving back to India”

The team behind the strategies

Who your client's money actually sits with.

When you put a client into a Dezerv strategy, these are the people running it and building the experience around it.

Founders

Over 20 years each across IIFL and Anand Rathi.

Sandeep Jethwani
Co-founder
Vaibhav Porwal
Co-founder
Sahil Contractor
Co-founder

Investment

The desk that runs the portfolios your clients hold.

Pratik Bagaria
Principal Officer
Previously Motilal Oswal
Kumarpal Jain
Fund Manager
Previously Motilal Oswal
Tanay Modi
AIF Fund Manager
Previously EY-Parthenon
Kamlesh Lahoti
Head - Quant Research
Previously Morgan Stanley, Moody's
Agrim Mehta
Fund Manager
Previously CRISIL

Technology & product

The people building the app your client judges you on.

Krishna B S
Head of Engineering
Previously Amazon
Narasimha Sripad Panyam
Head of Product & Growth
Previously Urban Company
Sharad Kohli
Product Leader
Previously Urban Company
Adil Siddiqui
Head of Design
Previously PhonePe

Getting started

Two ways in. Pick yours.

I want to explore this

Tell us about your practice.

Share your details and the partnerships team gets in touch to walk you through the products, the technology and the commercials. No commitment, no paperwork.

Two minutes. Four fields.

I'm ready to start

Begin empanelment.

Separate PMS and AIF distribution agreements with Dezerv, signed digitally, followed by a short empanelment form. Client accounts are then opened digitally and mapped to your code.

What you'll need

APRN card
ARN card
PAN
GST certificate
Cancelled cheque

Most partners are empanelled in two to three days.

Start empanelment

FAQs

The questions partners actually ask.

Who is this partner program for?
Existing mutual fund distributors, IFAs and sub-brokers who want to add PMS and AIF strategies to what they offer their clients.
Why is it called a partner program and not a distributor panel?
Because the two work differently. A panel onboards you, gives you a code and leaves you to it. This is built the other way round: you are empanelled directly with Dezerv rather than through an intermediary, on the same footing as Dezerv's own distribution arm; your client is mapped to you the moment you share their KYC and no Dezerv entity approaches them afterwards; and you get the manufacturing, the technology and a weekly seat with the people running the money. You bring the relationship. We back the business you have built around it.
Which entity will I be empanelled with?
Dezerv Investments Private Limited (Dezerv), a SEBI-registered entity operating as a Portfolio Manager and as an Investment Manager to SEBI-registered AIFs. PMS and AIF are two separate agreements, both with the same entity.
What registrations do I need?
Two, one for each wrapper: an APMI registration (APRN) to distribute PMS, and an ARN to distribute AIF.
Some strategies hold mutual funds. Am I distributing mutual funds?
No. Strategies such as Equity Revival hold direct-plan mutual funds inside the portfolio, but what you distribute is the PMS itself — technically PMS only. Dezerv does not distribute mutual funds.
If I bring a client, does the client stay mine?
Yes. Once you share that client's KYC, they are mapped to your code and stay mapped for as long as your relationship with Dezerv continues. Every later top-up under that client counts to you — including one the client makes themselves through the app, without coming back to you first.
Dezerv sells directly to clients too. What stops you competing with me?
Dezerv runs two entities. Dezerv Investments Private Limited (Dezerv) manufactures the PMS and AIF strategies and is the entity you empanel with. Dezerv Distribution Services Private Limited (DDSPL) is Dezerv's own distribution arm, and until now effectively all distribution has run through it. Dezerv is opening a parallel channel, and it empanels you on the same footing as DDSPL — you are a channel alongside Dezerv's own, not a tier beneath it.
So who does a client belong to?
Whoever brought them. A client sourced by Dezerv's own distribution stays with Dezerv's distribution. A client you introduce is yours from the moment you share their KYC, and stays attributed to you for the life of the relationship. You keep earning trail on that client's holdings regardless of how they transact afterwards.
Who speaks to my client?
You do. Dezerv's team works with you. If you want someone from Dezerv on a client call, we join when you ask us to.
What are the commercials?
Competitive payouts, disclosed in full before you sign. The full fee and payout schedule is shared in writing during empanelment. Your client pays the same rate they would pay Dezerv directly, so coming through you never costs your client more.
How and when am I paid?
As trail, for as long as the client stays invested, with AUM and accrued revenue reported to you on a regular cycle. Payouts are quarterly, settled within 45 days of quarter end, with a ledger showing every detail.
What is the minimum investment per client?
₹50 lakh for PMS and ₹1 crore for AIF, as prescribed by SEBI.
Does the ₹50 lakh minimum apply to each PMS strategy separately?
No. It is met across Dezerv's PMS strategies together, at PAN level. A client could put ₹10 lakh into one strategy and ₹40 lakh into another, or spread it across several, and still cross the threshold once. So the same ₹50 lakh can buy a diversified portfolio spanning equity, debt, listed yield and commodities, rather than a single strategy.
Does the AIF minimum work the same way?
No, and this is worth being precise about with a client. The ₹1 crore AIF minimum applies per strategy, cannot be combined across funds, and applies whether or not the client also holds a Dezerv PMS. Two AIF strategies mean two separate ₹1 crore commitments.
Can a client bring existing mutual fund holdings across?
Yes. Holdings can be migrated into the PMS in-kind, without selling units and without triggering a tax event.
Do I have to sell only Dezerv products?
No. There is no exclusivity, and offering Dezerv strategies does not restrict what else you offer.
Is there a fee to join?
No. There is no joining fee and no minimum commitment to start.
How does a client get onboarded?
Digitally, with standard KYC, through Dezerv's onboarding flow, with your code mapped to the account.
Can I see my clients' portfolios?
Empanelled partners get access to portfolio and reporting views for the clients mapped to their code. Switches, deployments and allocation changes are raised digitally end to end, with no paperwork and no manual intervention.
What are the weekly investment conversations?
A session every Saturday where partners hear directly from fund managers, analysts and investment professionals about what they are doing and why. Past guests include S Naren of ICICI Prudential AMC, Sunil Singhania of Abakkus and Rohit Singhania of DSP Mutual Fund. Recordings are on the Markets Insider by Dezerv channel on YouTube.
What documents do I need for empanelment?
APRN card, ARN card, PAN, GST certificate, Cancelled cheque, along with basic entity and contact details.
Where can I see performance and factsheets?
Registered partners receive current factsheets, performance and the full disclosure documents from the partnerships team.

Let's talk about your practice.

Four fields to start. Add the detail if you have a minute — it helps us prepare for the call.

Your relationships took years to earn.
Give them somewhere to grow.

Already decided? Go straight to the digital empanelment flow.